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How to choose the right colour spectrum for your Web-site?

Mon, 19 May 2008 21:09:13 +0000
If you really want to create a winning web-site then you should be steadfast with your real image and e-image. It means that it is better to use the same colours, symbols and other impedimenta of your company.
The first thing to do is to select a colour for a background. The most successful variant is ...]

February 2007

Mon, 12 Feb 2007 16:32:20 -0400

Web Host Industry Review Magazine - February 2007

Table of Contents

Marketing Toolbox

Designing for SEO

Intro to AdCenter

Banner advertising

Legal Q&A

Data Centers Go Green

Wouldn't It Be Great If There Were a ModernBill/StatCounter Mashup?

Mon, 19 Mar 2007 19:57:00 -0400

Over the past decade, I've bought and sold many millions worth of online ads. When I ran ISPcheck, I had no real answer for prospective advertisers who wanted to know what results my customers were able to achieve. And when I became responsible for RackShack/EV1's ad buys, I found that there was no easy way to measure ROI.

All I wanted to know at the time was how many visitors from TopHosts versus TheWHIR signed up. But as I've subsequently learned from Ted Smith at Peer 1, I should have been tracking customers throughout their lifecycle. If my cost per sale from Site A is 20% less than Site B, but the average account gets canceled 50% sooner, B would be a better long term investment.

A couple of weeks ago I convinced Ben Gabler at HostNine to install StatCounter, the better to look up new customers and find out where they came from, and which parts of HostNine's website they visited before deciding to sign up. (I've also used Clicktracks and Google Analytics, which provide aggregated data on visitor behavior, but don't allow you to drill down to each visitor's click path.) It just occur to me that it'd be very cool if this functionality were built into ModernBill.

Imagine being able to generate sales reports that tabulate order amounts against referring sources? Or pinpoint content on your site that's most-viewed by your most profitable new customers? Better yet, what if you could instantly compute the lifetime ROI from those $20 Google Adwords bids? Wouldn't you like to know if customers who clicked on your "cPanel hosting" ad stick around 3x longer than those who came through "cheap hosting"?

HostNine already gives all of its resellers free ModernBill licenses, and being able to automate signup/provisioning is awesome. But what if every $19.95 hosting plan came with a business intelligence system that delivers up-to-the-minute knowledge on what website copy and ad venues work? Wouldn't that be something?

AND, what if ModernBill could collect and publish aggregate, industry-wide data on how profitable TopHost-referred customers are, relative to those who came through TheWHIR? Having been on both sides of the table, I think that would really help both ad salespeople and media buyers.

NewServers Launches Reseller Program

Thu, 29 May 2008 00:00:00 EST
May 30, 2008 -- ( <http://www.thewhir.com> WEB HOST INDUSTRY REVIEW) -- Web hosting firm NewServers, which provides "on-demand dedicated utility servers," via a per-hour billing model, announced this week that it has launched a reseller program.

Go to Hostican.com

Web Hosting Reviews Wanted : Customer Feedback

Wed, 28 May 2008 04:15:33 +0000

This web hosting directory has been running for over a year now and it is really time to expand the content. This is where you, my readers and visitors, come in. Although a few reviews have been published on the site, I think this is the area most lacking and I would like to change it for the better.

Whether you run a blog, a personal website or a business site, we want you to share your hosting experiences.

In as far as I can, I ensure that no false claims or promises are made about any of the web hosting companies who appear on this site, but as an affiliate for some of them, it is easy to dismiss anything I might say about them as pure commission hunting. This is the problem with so many hosting "review" sites and one that I know affects my site too.

What I would like to see is a lot more genuine feedback from customers - the folks in the trenches who have paid their hard earned money for someone to host their websites and blogs. At the moment the site isn’t ideally structured for reviews but this is the way I hope it will work.

If you would like to send a review of any hosting company and any kind of plan - shared/VPS/Dedicated - I’m asking readers to submit them via my helpdesk - see the link at top left for Contact/Support.

Whether you have something positive or negative to say about your web hosting experience, I want to hear from you. My intention is to make a post of each review here on the directory and I will of course give credit by way of a link back to the reviewer’s site of choice (within reason) for your help. I do reserve the right to make editorial changes, because I want to ensure that feedback is fair, genuine and within legal boundaries

So, if you would like your views to be heard, to give praise where praise is due, or share disappointing stories of your hosting experiences, please get writing. I will endeavour to publish submitted reviews as promptly as time allows.

If you are unable or unwilling to write a quick review, please feel free to leave a comment here, or under any appropriate post - this is a "DoFollow" site, so all commenters are rewarded with a little link love for their contributions.

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